The marketing event called "Marketing Below Zero'12" which is organised by one of the Anatolian University's clubs: Marketing Club took place this year on 22-23 December 2012.

The event was sponsored by; gnctrkcll, Aras Cargo, Intel, Kahve Dünyası, Ibis Hotel, Sony, 222park and another sponsor YeniHayat also supported the event by creating the website of the event.

The General Coordinator of the Anatolian University's clubs and also the consultant of the Marketing Club Dr. M. Gökhan Turan has made the opening speech of the event with the motto of "Make Difference, Please Yourself!" Some speakers from the business life and marketing sector talked about the roads to success as well. Following is the list of the speakers who attended the event;

gnctrkcll – Mustafa Tayfun
Intel – Emre Başkaya
BNP Paribas Cardif – Uğur Çağlar
Doğuş Otomotiv – Koray Bebekoğlu
Yandex – Çağdaş Önen
Teknosa – Saadet Nur Öktem
P&G – Ahmet Yücel
Pfizer – Gökhan Salmanoğlu
Mobilike – Volkan Biçer
Borusan Otomotiv – Simay Alsan